Monday, October 10, 2011
On The Media: Apple's Advertising Genius
Steve Jobs, co-founder and CEO of Apple, died Wednesday at the age of 56. Jobs was a visionary who led the company through the invention of the iPod, iPhone and ipad. But Bob Garfield, co-host of WNYC's On The Media thinks he was something else as well: a liberator, and a brilliant advertiser.
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